Will you join us October 3, 2020?


COVID-19 Update: 

At Capitalize for Kids, our goal has always been to create a safe, healthy event environment that inspires you to help raise vital funds for our consulting work. We have modified some aspects of Bay Street Games for the safety of all our participants, volunteers and supporters. While the event may have a different look and feel from last year, we know it will deliver the same energy and raise significant funds for our work in kids’ mental health.

We made the decision to transition from the Mattamy venue to host smaller groups and utilize the venue of our gym partner, Element CrossFit. Element has taken all the necessary steps to ensure safety at their facility. We are taking the following actions to ensure a workout experience to be safer than any other:

  • We have reduced the size of the event to ensure teams will be distanced and within each team, each member has their own space.
  • Co-ed teams of six will face off two at a time in a series of fitness challenges, instead of hosting large heats.
  • Limited use of common area amenities and mandatory masking on entry and exit to the facility.⁠
  • All workout areas are separated by 6ft and the average distance between you and the person beside you is 18ft.
  • All coaches, volunteers and participants will have their temperature checked with a contactless thermometer upon entry.
  • Each participant will have their own set of necessary equipment inside their designated box.
  • Each station is disinfected after every use with a Health Canada Approved DIN Registered Natural Disinfectant and Sanitizer delivered via ULV Fogger.
  • Each station is set up with its own disinfectant wipe dispenser. These wipes are Health Canada DIN Registered, lemon-scented and are alcohol, phenol and bleach-free. The active ingredients used to kill germs and viruses are Dimethyl Ethylbenzyl Ammonium Chloride and Dimethyl Benzyl Ammonium Chloride.

Bay Street Games

On June 4, 2019, Capitalize for Kids hosted the 2nd Annual Bay Street Games presented by BNN Bloomberg at Ryerson’s Mattamy Athletic Centre. 27 co-ed teams of six represented their firms in a series of challenging fitness events and raised $245,000 for kids’ mental health. Bay Street’s ultimate fitness competition returns October 3, 2020. The winning team will take home the Bay Street Cup and the title of Bay Street’s Fittest Firm.


As kids’ mental health agencies deliver their work on the ground, the full extent of the pandemic’s impact on the mental health of children and families is becoming increasingly clear. Your support of Capitalize for Kids through the Bay Street Games is crucial to the work being done to elevate services in kids’ mental health to serve kids now and into the future.

We are thrilled to announce that Derek Flood, Michelle Lalonde & family will support Canadians who wish to help reduce wait times for kids accessing mental health services, by matching their generous donations. The couple has pledged to match $50,000, doubling the impact of donations made to participants in the Bay Street Games.

2019 Photo Album

View the photos from the 2019 event on Facebook.

View Album



Recruit a team of six with at least two female members to compete on behalf of your firm and register online. If your firm has already registered, join them and start training for the games. Be sure to contact your team’s captain before signing up as all spots on a team may already be accounted for. Contact [email protected] to register a new team. 


By registering, your team is committing to raise at least $6,000 for the Capitalize for Kids Foundation. Each team and each participant will have a unique fundraising page that they can use to collect online donations from friends and family.


October 3, 2020, your team will face off against your competitors in a series of fitness events – each one more challenging than the last.


We understand that many of you are stuck at home during this unusual time, and the effects of isolation can negatively impact our mental health. Physical activity in any form is a great way to keep you physically healthy as well as improving your mental wellbeing. For the four weeks leading up to the Bay Street Games, we want you to move – walk, run, bike, or try one of the workouts from game day.

We are launching a BSG team that anyone can join – no registration fees or fundraising minimums. All virtual participants that raise over $250 will be entered in a draw for prizes. Create your own goals or try some of the workouts we share. Check out our social channels to follow along.

We will also post virtual challenges each Saturday leading up to Saturday, October 3rd to increase your chances of winning a prize! 
Share a photo or video of you completing the Saturday challenges, follow and tag Capitalize for Kids, and you will receive an additional ballot in the draw. Participants are only eligible for one ballot per challenge. You must have raised $250 by October 2nd for the additional ballots to be valid.


When you click the ‘Register’ button, choose the ‘Bay Street Games: At Home’ team, and select ‘Virtual Participant’ on checkout.

Set your personal fundraising goal, and customize your ‘Story’ page with a photo. This is where you can let your supporters know why fundraising for mental health is important to you! Add updates and photos of your activity to the ‘Updates’ tab under ‘Story’. Share this page with your friends, family, and colleagues! Text, call or email them asking for their support for this important cause.

BNN Bloomberg

Thank you to our presenting sponsor BNN Bloomberg, for supporting the 2019 Bay Street Games leading up to and on the day of the event.

Have a look at this BNN Bloomberg interview with our Managing Director, Quentin Broad, to learn more about Capitalize for Kids and how the Bay Street Games began.

2019 Champions

Bay Street’s Fittest Firm

Second Place

Third Place


Can we have multiple teams from the same firm?

Yes. One firm can enter multiple teams as long as each team meets the fundraising minimum.

How do I fundraise?

Each participant and team is provided with an online fundraising page when they register that can be sent to friends and family. If you need a hand setting up your page or sending it out, don’t hesitate to reach out to [email protected]

What is the deadline for reaching our fundraising goal?

For donations to count towards your team’s fundraising total and be eligible for fundraising points in the competition, they must be submitted by October 2, 2020 at 11:59pm. Your fundraising page will remain active after the event for any late donations.

Will I receive a tax receipt for my donation?

All donors will receive a Canadian charitable tax receipt from the Capitalize for Kids Foundation. Please note that registration fees are not tax receiptable.

Where do the donations go?

All donations go to the Capitalize for Kids Foundation. We work with mental health service providers to increase capacity to support kids who are struggling with their mental health.

Which payment methods are accepted?

You can register online using a Visa or Mastercard. Unfortunately we do not accept AMEX cards; however, we do accept PayPal which can process AMEX. If your firm would like to pay for your whole team, we can provide an invoice and accept payment by cheque.

Who can I contact if I have any questions?

You can email [email protected] or reach out to us through our contact form.

What happens if our team doesn't reach our fundraising target?

Should your team fail to raise the $6,000 minimum, your team can pay the difference on-site the day of the event. Our team is dedicated to helping you reach and exceed your goal, so please contact us if you are needing assistance in reaching your minimum.