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      RBC Charity Day for the Kids


      As part of a global charitable initiative called RBC Charity Day for the Kids, US$5 million is being donated to more than 50 youth-focused charities around the globe, reaffirming RBC’s strong commitment to supporting youth organizations. What started out in 2015 as RBC Trade for the Kids, has progressively become an integral charitable initiative for all RBC Capital Markets staff globally.

      The troubling impacts of COVID-19 continue to affect many children and youth around the world due to greater stress caused by social isolation and lack of in-person activities. During this period, demand for youth mental health and wellness services has notably increased. RBC continues to strengthen its community response efforts, and supports more than 150 youth mental health organizations across the country, making it one of the largest supporters of youth mental well-being resources in Canada.

      Since 2015, RBC Charity Day for the Kids has donated more than US $20.2 million to 90-plus youth-focused charity partners around the world. This year’s global RBC Charity Day for the Kids event consisted of increased internal and external awareness and education related to the work and efforts of youth-focused charity partners. Employees in Canada, U.S., U.K., France, Germany, Japan, Hong Kong, Australia, Barbados and Bahamas celebrated RBC’s year-round culture of giving and philanthropy by virtually taking part in a day full of creative and engaging multimedia content.

      Thank you to RBC Capital Markets for making Capitalize for Kids part of this year’s #RBCCharityDayForTheKids with a donation of $60,000! Head to the RBC Charity Day for the Kids website to see Quentin Broad’s webcam reaction to the reveal of the RBC Charity Day for the Kids’ donation announcement with RBC staff, Derek Flood.

      If you would like to donate to Capitalize for Kids to support our capacity-building work with children’s mental health agencies, please visit our donation page. 

      Please note that our organization does not directly provide mental health services. To find a Children's Mental Health Centre in Ontario, click here. If you are in a crisis, please call 911 or go to your nearest Emergency Department.